Licensing Fashion Brands
THE EMPIRE EXPERIENCE!
A very famous question and topic in the clothing and fashion brand industry is "What's in a products name?" Well, the answer is simply ............EVERYTHING!
A products name plays a major role in the products success and/or failure. In choosing a product name, you want a name that will resonate immediately with consumers, a familiar name, a name that will allow your product immediate market recognition.
Welcome to Empire License, a South Florida fashion brand licensing agency. At Empire, whether you have been in business for the past 20 years or just beginning, here you will find fashion brands which are immediately available for licensing. Our brands will allow you and your company to attain immediate product name recognition, company/product name exposure and success in the clothing industry. Remember, your products name is your company's ID to it's related industry and to the world.
Many Fashion Options
There are many fashion options available today. There is formal attire, semi-formal, casual, urban wear and of course, athletic wear. As you may already know, in recent years women's athletic wear has taken on a life of it's own.
For years, athletic products for women were simply designs for men in smaller sizes and more feminine colors. For many companies, women haven't been the main focus - or even taken into account at all - when products, retail experience and marketing messages were being created. In the past women had to take the hand - me - downs from the men's wardrobe and make them work." Today, the 'shrink it and pink it' strategy no longer works. The female consumer knows that brands can, in fact, make women - specific products and she's demanding that they do so.
For The Athlete In Her
In 2016, US apparel sales grew by 3 percent, reaching $218.7 billion, according to data compiled by the NPD group. Athleisure continued to be a top growing segment that year, with an 11 percent increase that made it a $45.9 billion market. Including women in the sportswear conversation comes at a time when they account for a significant share of all buying decisions. A 2013 Nielsen report reveals that American women alone wield $5 trillion to $15 trillion in purchasing power annually. "Women drive a majority of consumer spending, so it's smart business to focus on the women's market, which should include new brands and new styles.
Women are the biggest growth opportunity for most sportswear companies today, and is currently growing faster than men's.
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The athlete male is a different breed. For what he does, how he competes.....
LOOK GOOD, FEEL GOOD, PERFORM GOOD.
The brands of Empire License are available for apparel for both men and women. The brands allow for formal, semi-formal, activewear, sports and urban wear. Today's consumers are all looking for the same thing, which is................The Next Super Brand.
No Way But Up For Activewear Market
Wearing gym clothes beyond the gym has never looked more appropriate. Indeed, in many of the world's style capitals, it's difficult not to notice the rise of the post-workout look. Yoga pants are no longer restricted to yoga class; instead, they're worn with a fancy vest for lunch with friends or a visit to the grocery store. Sporty moisture-wicking zip-up jackets are layered between wool coats and cashmere sweaters. What's going on now is not a fashion trend, it's a lifestyle trend.
The global sports apparel market-which includes women's activewear-is set to grow to $178 billion by 2019, according to Boston-based research firm Trefis. As more and more consumers accept activewear as streetwear, it will continue to keep growing. The woman's activewear market is expected to keep up a similar pace for the next 2 to 3 years.
There is still plenty of room for new players in the industry. So what are you waiting for? Review our brands, make your selection, then give us a call.....just that simple!
